downtherecare
Helped lead and win the global pitch for Cottonelle off of the bold notion that people should treat the skin they don’t see like the skin they do. By turning wiping into an act of self-care, we pivoted Cottonelle into overall care for the skin down there—and created a whole new category in the process.
Who knew using a peach to downtherecare demo would get our ads banned? In response, we spawned a social campaign demanding they get put back on air, along with our #FreedomofPeach.
