A smattering of digital, social, mobile, cyber, responsive, AR, VR, omni-channel, A/B-tested, targeted DDM type stuff.
#FreedomOfPeach
When our downtherecare ads got banned, we spawned a social campaign demanding they get put back on air, because we believe in the #FreedomOfPeach.
Cottonelle Crossing
Animal Crossing was the most popular game of 2020, and when players found out their characters could poop–they lost their collective shi*t. Sadly, there was no way to wipe. We couldn’t stand a world without downtherecare, so we brought it into the game with the help of custom designs, some fancy a$$ bathrooms and the man, the myth, the legend: T-Pain.
Jim Beam Site Redesign
This conceptual redesign of JimBeam.com was inspired by the label artwork from each brand's respective bottles, and created to extend the “Unreasonable for a Reason" campaign.
Huggies Test Town
A year-long digital campaign that let parents put Huggies products to the test through a series of challenges, games, testimonials and photo uploads. Participants earned challenge badges and entries for prize drawings, all the while donating diapers to children in need.
Cottonelle Social
When you’ve been doing something since you were a toddler, you may not realize there’s a better way. We tapped a slew of social influencers to introduce our downtherecare routine to their followings in the places they’d be most open to hearing about it. (The results were amazing–there’s a deck somewhere I can show you.)
Pinnacle Pinterest Party Planner
Plan the perfect party for your perfectly playful cocktail on Pinterest. Perfect!
#TeamUnder
When Chelsea Handler refueled the age old Over/Under debate on Instagram, we took the opportunity to remind everyone there’s no wrong way to roll, as long as you downtherecare. (Thanks, Drew!)
The Webtender
Why make a regular old banner ad when you can make a drink in your banner ad?
