Fresca Mixed

We launched Fresca Mixed into the crowded canned cocktail category by tapping full-time Fresca Superfan – and part-time Bravo host – Andy Cohen.

To drum up some excitement for the launch, we created a narrative that Fresca Mixed was looking to sign it’s #1 fan, Andy Cohen. We searched high and low, and even set up thirst traps around NYC to get him to call our hotline so we could make it official. (Spoiler alert: we did.)

550mm Earned impressions
100% positive sentiment